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There’s a reason Jeff Bezos of Amazon is one of the wealthiest men on the planet. Early on he recognized the value of the 5 star rating system and the “social proof” it provides. Consumers purchase products and services based heavily on the number and quality of reviews on the most popular review sites like Google, Facebook, Yelp, Zillow and others.
This option sends a link to your landing page which gives the customer a chance to select one of your review sites or leave a review.
This option sends a link directly to the Google review interface which can improve both response time and review completion.